eBooks

CHALLENGE

Most of the clients I worked with are in the IT industry. They needed a new website, but don’t have any inbound marketing initiatives to generate new leads.

I initiated this service offering to complement our existing website building services. Clients can choose one of these unbranded eBooks to promote on their new website or sign up for our custom eBook service for more detailed, branded eBooks.

MY PROCESS

I started by brainstorming with the Editorial team and performing keyword research to find interesting, relevant topics for each eBook. Then I wrote the copy, worked with the graphic designer to come up with page layouts, and reviewed the eBook to ensure the copy works well with the images and icons.

Finally, I edited the website service’s onboarding form to include the unbranded eBooks as an option for my clients.

Managed IT Services

Cloud Computing

Cybersecurity